The following selection appeared as part of a two-part article in Mortgage Technology Magazine, June-July, 2002.
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Mortgage Technology's Top 100 Technology Vendors
As many
mortgage professionals have been aware, for some time Mortgage Technology magazine has
planned to publish a list of leading mortgage technology vendors.
Then came the hardest part: deciding which companies go on the list and which do not.
Because electronic document delivery (EDD) does just that, increasing numbers of
lenders are converting to it in order to streamline processes and better
compete for customers. We did not
include every viable mortgage-industry vendor that uses e-mail, has a nice Web-page or
delivers its product or services online. For example, there are too many players involved
in transmitting title, credit, and flood information to call them all technology leaders.
It is also true that the largest companies, even those that lead in market share, do not
necessarily provide the latest technology. Alltel, Fiserv, Fannie and Freddie -- the companies
that drive technology adoption for the mortgage industry -- all make a policy of avoiding the
"bleeding edge" in technology creation and adoption. None of these giants are front-line experimenters,
though they all partner from time to time with companies that push the frontiers of technology
for mortgage lending. Despite their
dominant role in mortgage origination, the GSEs and the mortgage insurers act in the first
instance as loan purchasers and insurers.
It is more accurate to see them as the weather for growing
mortgages, not the farmers -- and not the tool providers. Behind every technology tool
Fannie, Freddie, GEMICO, and United Guarantee use is somebody who first developed that
tool in a smaller shop. Therefore,
our list does not include Fannie, Freddie, Ginnie, the MI companies, the title companies,
or all the credit providers. To be included, those players also must offer technology
products and services. Nor does our
list include worthy newcomers among mortgage technology lenders. We will do a separate
article on them later this year. We also decided to defer for a later issue naming a list
of lenders -- the Countrywides and Waterfields -- that are technology leaders. That list
deserves a separate article as well.
At the same time,
we tried to make our list as inclusive as possible in order to serve as a benchmark. This
year's list of the 100 leading mortgage technology vendors may grow to 120 next year --
or shrink to 80. Indeed, there are those who argue that there are no more than 50 companies
that actually deserve to be called mortgage-technology leaders, with most companies really
just keeping pace with the innovative few. We don't agree.
We think true excellence in mortgage technology comes only with being found used and useful to a
body of customers. Our three major criteria for inclusion on our list of the top 100 mortgage-technology
providers are customer satisfaction, functionality, and market share. If a vendor has satisfied
users, that is crucial. Viable technology vendors gain and hold customers. Yet, while technology that
hypothetically provides the greatest power and flexibility will not win if it doesn't get adopted, cream
eventually rises to the top. Once a technology tool has proven its superiority by accomplishing tasks that
differentiate winners from losers among lenders, functionality becomes king. In turn, superior technology
earns market share as the race for survival makes otherwise healthy laggards play catch-up in adopting proven
technology tools. At that point, market share becomes an emblem of superiority -- until the next technology
revolution presents new tools capable of creating new winners. Finally, we focused our list
on the origination, rather than servicing, side of the industry. At this point, mergers and acquisitions aside,
here are our picks for the top 100 among mortgage technology vendors. |
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